Brunia drives a fynbos focus

brunia

Silver brunia

Silver brunia is helping to focus attention on the Cape Floral Kingdom – and specifically, the need to harvest fynbos sustainably.

In an article featured in the Business Day, the demand for fynbos is highlighted – with fynbos exported to Europe, Asia, Russia and many other global markets. That also shows the importance of sustainably managing the fynbos industry, and supporting research and monitoring to better understand the effects of harvesting fynbos species.

Flower Valley’s Sustainable Harvesting Programme was launched to support responsible action in the fynbos sector. Supported by the WWF-SA Nedbank Green Trust and the European Union, Flower Valley has been working with landowners and harvesters across an area of 75,000 hectares in the Cape Floral Kingdom, encouraging environmental best practice, and social and labour compliance.

To read the full article in Business Day, click here.