Monitoring and Evaluation
A survey of protea production reveals that the industry consists of a dominant
cultivation sector paired with a smaller wild harvesting component.
Marketability of the product depends on a steady supply of focal flowers, a
third of which is still harvested from the wild. The cultivation sector of the
industry use intensive production methods and show strong signs of expansion
in the short run. For example, one in four hectares of fynbos orchards are
currently not yet in production. Most producers (86%) have their own packing
facilities and more than 90% of the product is exported with the balance split
between the florist industry, local supermarkets, the street trade and sales
directly to the public. In general producers of wild flowers are conservation
conscious. Wild harvesting in particular is done in accordance with best
practice sustainability guidelines. This together with good labour practices
might ensure preferred market access in European supermarkets.
Click here to read the report
Click here to read our report on Farming and Conservation in the Strandveld
Click here to read our report on Volume pricing and production costs of flowers