flower valley trust


Thank you to all our donors. Without your support the work of the Flower Valley Conservation Trust will not be possible.

eu-donorsThe European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders. The material on the website does not necessarily reflect the views of the EU. http://europa.eu

The WWF-Nedbank Green Trust, co-founded by Nedbank and WWF-SA in 1990, is a mutually beneficial partnership between Nedbank and WWF-SA, which supports nature conservation projects through community-based programmes. The Trust is funded through the Nedbank Green Affinity Programme, where clients who opt for the competitively positioned Nedbank Green Affinity bank, investment account or insurance policy, can contribute to the Trust at no cost. The WWF-Nedbank Green Trust, through the Programme, has helped raise over R150 million for the funding of just under 200 conservation projects. www.wwf.org.za

The Department of Environmental Affairs (DEA) is supporting the Agulhas Biodiversity Initiative (ABI) Alien Clearing Project. The project launched in 2013, and runs over the next three years. Through the support from DEA, hundreds of jobs are being created, and tens of thousands of hectares are being cleared of invasive alien plants across the Agulhas Plain. www.environment.gov.za

The Global Environment Facility (GEF) is a global partnership among 178 countries, international institutions, non-governmental organisations and the private sector to address global environmental issues, while supporting national sustainable development initiatives. Today the GEF is the largest funder of projects to improve the global environment. It has provided grants for projects related to the following six focal areas: biodiversity, climate change, international waters, land degradation, the ozone layer, and persistent organic pollutants. The Agulhas Plain Fynbos Monitoring Project is supported by the GEF Small Grants Programme, and is implemented by the United Nations Development Programme (UNDP).  www.gefweb.org


dsd-donorsThe Western Cape Department of Social Development is supporting the Flower Valley Early Childhood Development (ECD) Programme. Through this support, the programme is working with five ECD centres across the Gansbaai region, to assist them to reach the standards set out by the Department. This has led to new skills and opportunities for 15 practitioners, and an improved learning environment for about 100 children. www.westerncape.gov.za/dept/social-development


The Table Mountain Fund (TMF) is a capital trust fund designed to provide a sustainable source of funding to support biodiversity conservation within the Cape Floristic Region (CFR). The main objective of the TMF is the conservation of biodiversity of the Cape Peninsula and the CFR as a whole, including the adjacent marine systems. Established in 1998 by WWF South Africa, TMF is governed by a board of trustees.  www.thetablemountainfund.org.za

vivoVivolicious is a vibrant and stylish active wear brand. Their creative original designs are inspired by nature and human emotions. A flattering look is achieved by paying meticulous attention to design detail. By not using generic prints, but instead morphing art into fabric, the apparel has an original individuality to it. Using only the best imported dry-tech fabrics, the quality is outstanding. Vivolicious apparel gets tested by athletes to ensure it is fully functional for hard core training and competing. Yet, pretty and comfortable so that you can wear it beyond sweaty workouts, as funky street wear. Nature. Sport. Creativity. It comes together in Vivolicious active wear. A proudly SA brand. Vivolicious strives to make a real difference by donating a percentage of their profits to the Flower Valley Conservation Trust for fynbos conservation in the Cape Floristic Region. www.vivolicious.co.za
The Drakenstein Trust is a trust focused on invasive alien plant eradication. The Trust supports the Agulhas Biodiversity Initiative Alien Clearing Coordination Unit, currently overseen by Flower Valley. Aliens pose one of the greatest threats to our region’s biodiversity, while promoting climate change. However, invasive alien eradication is useless if clearing is not coordinated wasting the already scarce funding that is available. This vital grant therefore ensures all stakeholders across the Agulhas Plain and greater Overberg coordinate their alien clearing activities, while allowing the unit to source funding to address the spread of aliens across the region.



The Rufford Foundation is an independent grant-making Trust based in the UK. It focuses its funding on nature conservation projects in developing countries undertaken by smaller organisations. Flower Valley has benefited from a donation made by the Foundation to support biodiversity-based businesses, help create green jobs and upskill potential entrepreneurs. The Foundation is now also supporting the redevelopment of Flower Valley Farm into a learning hub.  www.rufford.org


The National Lottery Distribution Trust Fund (NLDTF) is the agency that distributes Lottery funds to registered non-profit organisations in South Africa. It is managed by the National Lotteries Board in accordance with the Lotteries Act. www.nlb.org.za

The Groen Sebenza programme is a Jobs Fund Partnership Project funded by the Development Bank of Southern Africa. The programme aims to develop skills and create jobs in the biodiversity sector for unemployed graduates and non-graduates. Flower Valley has four Groen Sebenza mentees. The initiative is administered by the South African National Biodiversity Institute (SANBI), with Flower Valley’s component overseen by WWF-South Africa. www.sanbi.org/human-capital-development/groen-sebenza
The ESRC Knowledge Exchange Programme supported the development and promotion of best practice principles in sustainable harvesting in the South African wildflower industry. The project included researchers from the Universities of Durham and Newcastle in the United Kingdom. The Knowledge Exchange Opportunities scheme encourages knowledge exchange and public engagement activities at any stage of the research lifecycle, and is aimed at maximising the impact of social science research outside academia. www.esrc.ac.uk/collaboration/knowledge-exchange/

We also receive smaller donations from individuals and philanthropists who are not listed here. We are extremely appreciative of your support too.



The Agulhas Biodiversity Initiative (ABI) is a landscape initiative working in the Overberg region in the Western Cape of South Africa. The primary objective of ABI is to foster biodiversity through sustainable and integrated socio-cultural-, economic and environmental development in the Overberg. ABI is a voluntary association, and is made up of partners operating across the landscape, from private land users and land user groups, to conservation authorities, NGOs and government departments. ABI supports the Cape Action for People and the Environment.  www.agulhasbiodiversity.co.za


pnp-donorsIn 1997, at the 30th anniversary of the founding of Pick n Pay, the Board of Directors of Pick n Pay Stores Limited set aside funding for philanthropic purposes. The Ackerman Pick n Pay Foundation was established as a corporate foundation to make a measurable contribution to sustainable development skills by:

  • enhancing and developing skills
  • supporting projects which encourage entrepreneurship, self-reliance and provide employment opportunities

The Flower Valley Conservation Trust initially benefited through a grant from the Foundation in support of the research and social development programmes of the Trust and CapeNature. Today, Pick n Pay continues to sell sustainably harvested fynbos bouquets in stores in South Africa. www.picknpay.co.za/foundation


Cape Action for People and the Environment (C.A.P.E.) is a partnership of government and civil society aimed at conserving and restoring the biodiversity of the Cape Floristic Region and the adjacent marine environment, while delivering significant benefits to the people of the region. In addition to coordinating and providing strategic direction to conservation functions, the C.A.P.E. programme has also enabled donor funding to be channelled into new areas of work and exciting new approaches to conservation. The C.A.P.E. partnership programme is coordinated through the C.A.P.E. Coordination Unit which is hosted by the South African National Biodiversity Institute (SANBI) and its fynbos biome programme. The C.A.P.E. Coordination Unit is located at the Centre for Biodiversity Conservation, Kirstenbosch National Botanical Garden in Cape Town. www.capeaction.org.za


CapeNature is a public institution responsible for biodiversity conservation in the Western Cape. The organisation therefore promotes and ensures nature conservation; and renders services and provides facilities for research and training. CapeNature is responsible for allocating licences to harvesters. CapeNature supports Flower Valley Conservation Trust as the NGO that actively works with land users and harvesters to meet best practice environmental principles, through the Sustainable Harvesting Programme. www.capenature.co.za

In 2014, the two major fynbos industry bodies, the South African Protea Producers and Exporters Association (SAPPEX) and the Protea Producers of South Africa (PPSA) amalgamated, to create Cape Flora SA. Cape Flora SA is a non-profit company registered with the Companies and Intellectual Property Commission (CIPC). This non-profit company will continue to represent both cultivated fynbos harvesters and wild fynbos harvesters. www.capeflorasa.co.za

Founded in 1903, Fauna & Flora International (FFI) was the world’s first international conservation organisation and the pioneering work of its founders in Africa led to the creation of numerous protected areas. Expanding beyond its African origins, FFI succeeded in giving conservation a voice on the international stage, drawing worldwide attention to the plight of rare and endangered species. The organisation is renowned for its innovative, landmark programmes, many of which have come to be regarded as classic examples of conservation practice. A distinctive feature of FFI is its focus on working with local communities to help them develop the capacity to conserve their own biodiversity whilst also improving their wellbeing long into the future. www.fauna-flora.org


The Landmark Leopard & Predator Project works on Flower Valley Farm, monitoring leopards and other predators living in the area. The project forms part of the Landmark Foundation, a conservation NGO that promotes and facilitates conservation land uses. The Leopard & Predator Project was established in response to human-predator conflict on farms in South Africa. The aim of the project is to protect predators and secure biodiversity on agricultural and protected land in South Africa. The project also initiates predator rescues, research, education, and the expansion of predator-friendly habitats. Flower Valley Farm has at least one resident leopard that is regularly recorded on the research cameras. Land users, like Flower Valley Farm, play an important role in the conservation of top predators and the essential ecological processes that accompany them.


Marks & Spencer in the UK buys and sells fynbos bouquets harvested under the Sustainable Harvesting Programme. These ‘flowers with a difference’ form part of Marks & Spencer’s Plan A. Through Plan A, M&S is aiming to become the world’s most sustainable major retailer, with Plan A including 180 commitments to achieve by 2015. The partnership between the Sustainable Harvesting Programme and M&S has been ongoing for more than a decade. www.marksandspencer.com  

sanparks_partnerSouth African National Parks manages parks across the country that represent the indigenous fauns, flora, landscapes and associated cultural heritage. SANParks officials are represented on the Sustainable Harvesting Programme Steering Committee, and are actively promoting sustainable harvesting in parks where fynbos is picked for the markets. www.sanparks.co.za
olct_partnerThe Overberg Lowlands Conservation Trust works with landowners, communities, wildlife agencies and NGOs to conserve the last remnants of lowland renosterveld in strategic locations. The Trust works to ensure living landscapes in the Overberg’s wheat-bel, educate and create awareness, and undertake key renosterveld research. The Trust has signed a Memorandum of Understanding with Flower Valley to cooperate across the landscape. www.overbergrenosterveld.org.za
The GEF Fynbos Fire Project aims to reduce the risk of wildfire in the Fynbos Biome by building the capacity of Fire Protection Associations (FPAs) and communities at risk to undertake Intergrated Fire Management (IFM). The GEF Special Climate Change Fund (SCCF) has granted $3.5m over thee years to this project, aimed at facilitating the move to IFM. Flower Valley Conservation Trust is represented on the Fynbos Fire Project board. www.fynbosfire.org.za
siza_partnerThe SIZA programme was established as a pro-active response by the South African fruit industry under the mantle of Fruit South Africa to promote sound and ongoing improvement of ethical labour practices on South African fruit farms and pack houses. It is an holistic programme that identifies problems that may exist, usually by way of an independent third party audit and responds with appropriate support and interventions, including awareness-raising and relevant capacity-building programmes. While the SIZA programme has been initiated by the fruit industry, it is applicable and open to all agricultural industries in South Africa. Flower Valley encourages members of the Sustainable Harvesting Programme to join SIZA, and is working with SIZA as it develops environmental guidelines. www.siza.co.za
saep_partnerThe South African Education and Environment Project (SAEP) empowers young people who are neglected by South Africa’s education system. Through tutoring, enrichment and support, SAEP gives impoverished learners the tools to reach their potential and uplift their communities. Flower Valley joined forces with SAEP in developing a new learning programme for young children from birth to four years of age, called the Milkwood Learning Programme. www.saep.org
beeming_partnerBeaming Kids Academy of Life educates and empowers parents and teachers to share mind, body and spirit awareness with children. The products, programmes and training encourages parents to share healthy behaviours and a holistic lifestyle with children so they grow to be fulfilled, balanced and empowered adults. Beaming Kids partnered with Flower Valley’s Early Childhood Development Programme in the development of the Milkwood Learning Programme.  Characters created by the Beaming Kids team have been used in the programme. www.beamingkids.co.za/homepage