Casa Labia supports Flower Valley’s pre-school

Casa Labia, the cultural centre based in Muizenberg, is showcasing sustainably news-in-brief-289x300harvested fynbos bouquets at its annual art exhibition, ‘In Bloom II’.

The exhibition runs until the end of February 2012, and is highlighting indigenous flowers of the Cape. Flower Valley Conservation Trust contributed fynbos flowers for the flower displays. Many of the art pieces also feature fynbos species. The Casa Labia has also introduced another innovative funding approach: their cycling team will participate in the Argus Cycle Tour next year. They will raise funds for Flower Valley’s pre-school children. Click here for more:

Flower Valley filmed for COP17

Flower Valley Conservation Trust was to be showcased at the COP17 climate change talks, held in Durban recently. The Trust participated in a documentary put together by the United Nations Industrial Development Organisation (UNIDO), to be aired at the conference. It highlighted the importance of the Agulhas Biodiversity Initiative and itspartners, including Flower Valley and the Nuwejaars Wetland Special Management Areanew-fynbos-markets-sought-in-germany1 (NWSMA).

Flower Valley elected to Fair Trade board

Flower Valley’s Enterprise Development Manager, Frieda Lloyd, has been elected to represent non-governmental organisations on the South African Fair Trade Network board. The Fair Trade Network’s annual general meeting was held in November. Lloyd said of the election, “I’m honoured to be on this board, which aims to give consumers an ethical choice when they buy products.” Fair Trade SA may expand into new markets down the line, and is assessing the

fruit and flower industries, depending on the demand for Fair Trade-labelled flowers. That’s over and above the current key Fair Trade products – coffee, wine and chocolate.

The fynbos industry showcased at German expo

Flower Valley’s Frieda Lloyd will represent the fynbos industry at the International Plants Expo (IPM) in Essen, Germany in January 2012. Lloyd has been sent as a representative of the South African Flower Export Council (SAFEC). The IPM Essen is one of the most popular horticultural fairs in Europe and serves as a meeting hub for the industry. Some 60,000 visitors from across the globe attend the fair every year. The IPM Essen takes place between 24 and 27 January.