ethicalThe ethical choices made by consumers in the Western Cape was highlighted during a
recent workshop, hosted by the United Kingdom Universities of Newcastle and Durham, and Flower Valley Conservation Trust. The event shed light on key questions that define how consumers view ethically-produced goods in general, and fynbos in particular. The workshop, held in Cape Town, follows the completion of a project

undertaken by the universities and the Trust, which investigated ethical consumption in the Western Cape. The project leaders asked consumers questions such as: ‘What types of ethics are important?’, and ‘What does ‘sustainability’ mean?’

For more information on the workshop, and on consumers’ views on ethics, click here